We have created the Magic Makeover Contest to benefit participants of UP YOUR IQ to experience grooming up without having to burn a hole in your pocket. It is a belief, which we constantly hear it from participants, that to look good, you need to spend a lot.
In order to let the participants experience that shopping for the right clothes to fit your lifestyle does not need a big budget, we gave each winner a RM390 cash Isetan shopping voucher. Also, the winners had the privilege to shop with an Image Professional. During the shopping spree, each winner was assigned with one Image Professional who will analyze their body shapes, know about their profession and lifestyle, then suggest the right clothes.
The shopping experience was an eye-opener, giving each the opportunity to know about the changes they can make to take their career to another professional level.